In this age of the ‘social network’ there are umpteen ways of making your social signature on the web ’relevant’. ‘Checking -in’ just happens to be one of the newer batch. But you must know how to use it effectively to your advantage. What today is going viral had its humble beginning with users sharing their information about their immediate location on the web. It simply shifted to allow users to check in to movies, television, books and now, brands!
All of these extra options simply help us to redefine ourselves in the various social platforms we use by answering some of these basic questions like – Who we are? What are the places we recently visited? Or what is the name of the latest movie we watched? Or even our last holiday shopping information. This in turn provides an additional level of sharing and hence requires an added level of activity from our end.
Today, it is not enough for an average social media user to watch a movie or a TV show. It is more important to “let the world know about it”. According to experts, today social media users are more inclined towards sharing a “collective experience” rather than a solitary existence. This has further propelled the popularity of location-based applications around the digital sphere.
According to a data published in the San Francisco Chronicle, in October 2010 alone, there were 20,000 location-based applications in existence. While some of these location-based apps were built around ‘location-sharing’ as being their key feature, others simply weaved in the ‘location-tagging’ feature among several others. However, the common objective behind using all forms of location-based applications is ‘to stay in touch ‘. According to Sam Altman, Co-founder, Loopt, it all started with a single question once he walked out of class at Stanford –“where are all my friends?” Now the whole social media world is eager to respond – “here I am”.