2011 December | Digital Gutter Space - Social Media and Digital Marketing Knowledgebase

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Archive for December 30, 2011

Google Plus is Getting Bigger (and Better!)

December 30, 2011

Google+ has shown some phenomenal growth in the recent times. A project that was written off the day it came online has not only survived the storm but has been able to quickly gain quite a lot of followers by integrating some of its biggest products.

However, its current strength of 60+ million users is in nowhere close to Facebook’s base. That being said, the project is doing all the right moves in getting noticed. Recently, the network enabled multi-page admins which made it easier for companies to manager their profile.

It is not yet the time to compare Google Plus with Facebook and right the latter one off. However, where do things stand now?

Advertising

This is one area which Facebook clearly wins. Google has yet to announce any date of launch for the advertisements for Google Plus. Advertising will begin in the first half of next year for sure. So till then, it’s Facebook advantage over getting more advertisers in to the market.

For more cool points, read this interesting article in Social Fresh! Have a wonderful New Year!!

Facebook can Boost Your Digital Marketing Like No Other!

December 29, 2011

Facebook has changed the way businesses carry out marketing online. With a social network presence, you can really build a community of an audience which wants to hear from you. However, you need to be careful when dealing with your Facebook Fans.

There are a number of companies which have often gotten it wrong in a number of way. Here is how you can really find success with Facebook -

Active Audience

Over 800 million active users now visit the social networking site. An average user is connected to 80 community pages, groups and events. This means that by having your brand on Facebook will enable you to quickly get an exposure and have your word out to your audience, an audience which you don’t need to find, rather an audience that finds you.

Links

With every update, you can provide links which can be shared by your fans to their friends and relatives, thus enabling you to spread your website links far across the Internet. There are a number of companies which think that links are a mark of promotion. However, often a status update may not be enough to quench the thirst of information. You can use tools like bit.ly to direct your crowd to a blog or somewhere else from where they can get more information.

Marketing

With the links at the end of your updates, you can dramatically enhance your site visits as well as increase the chance of making a sale. Hence, Facebook allows you to treat this medium as a free marketing one!

Feedback

Feedback is blazing fast on Facebook. Whenever you post something on behalf of your brand on the page, you can be rest assured, those updates will be discussed upon by a ready audience in the comment section. All you need to do is keep a tab on the conversation and play the role of a moderator. This is much better than waiting for PR agencies and marketing department to give you a report 3-4 weeks later on how your products/services were perceived!

Call-to-action

When you are thinking about making your audience visit your website by clicking on your links, you cannot just leave it to a meaningless status updates. You need to be personal, and use the appropriate Call-to-Action for the audience to listen to you. You need to give your brand, a face on Facebook.

How do you manage your Facebook Business Page? We’d love to hear from you! Do share your response in the comments section below!

Tips to Optimize Your LinkedIn Profile NOW!

December 27, 2011

LinkedIn has always been considered as the dark horse in the social media race. It now boasts 135 million professionals having a profile, with 2 profiles activating every second! If you have a really old LinkedIn profile, then it’s time to really focus hard on it! Your LinkedIn profile says a lot about the professional you and how you manage your business.

So, you need to quickly revamp your profile. But how? Here are few simple tips!

Profile Image

The image should be professionally taken and must be clear. You can’t have your vacation image as your LinkedIn profile image. Most of the time, the image welcomes or puts off a potential business partner.

Professional Headline

The title has some inherent SEO benefits as well! So be sure to put in the right kind of words. Remember, you just need to write what you do in as little words as possible.

Location and Industry

This will help local professionals find you when they need services which you offer! Update a proper location and the industry you are currently working in.

Summary

This is where you let lose your creative writing abilities. Make sure that the visitor quickly understands the kind of task that you have done and are capable of. This will help him/her understand you professionally. So, upload a smart write-up!

Education and Experience

This section will further add to your profile search engine optimization. Also, it will act as your online CV which can even be downloaded in PDF format!

Website, Twitter

Have a website and a Twitter profile? Well! You can even get a cross-link by updating the website info right on the profile. You can even go ahead and link your Twitter profile. You don’t need to manually update your professional feed by logging in to LinkedIn. All you need to do is tweet with a #in hashtag and it will show up in your LinkedIn profile!

Additional Tips

When you are connecting with your fellow professionals whom you have known and worked with, you can make them feel special by writing a recommendation! This not only increases your influence but also helps you get some nice testimonials from others.

Also, connect with fellow professionals in groups relevant to your industry. The more you write insightful comments and post regularly to the discussion board, the more eyeballs you will draw to your profile.

Remember, your next potential business partner might be waiting for you. Are you game?

Stat Source

Why Isn’t Your Digital Marketing Strategy Taking Off?

December 26, 2011

Digital marketing needs to be done in a way that brings more customers. If you employ the best in the industry and they don’t bring in the customers, then your elaborate social media strategy is a fail.

A digital marketing strategy needs to be smart and effective. Here is how you can get your campaign back on track!

Research

You need to get back to the basics and see what your competitors are doing right. There are a number of companies which are doing a wonderful social media marketing campaign. Don’t go for achieving a viral status at the very beginning. Instead, use the tools to make your marketing complete in the truest sense of form.

Blog

Blogging is the cornerstone of any digital marketing campaign. You need to make sure that your company blog isn’t neglected. There are a number of companies which just focus on social networking profile. That is good, however, you need to remember that a social network isn’t there forever. You need to create healthy audience that remains with you no matter which platform they are in. Blogging helps you achieve just that.

Website

The website needs to be revamped if the bounce rate is high. There are ample reasons for this – design, content, advertisements. Make sure that the design is updated and the content is crisp. Also, if you employ external advertisements (bog authors take note!) then you need to keep it intelligent and not turn readers off!

There are more tips and so, we request you to kindly subscribe to our updates either Via RSS or Twitter.

How Marketing Changed in 2011

December 23, 2011

Marketing is not the same as it was 10-20 years ago. However, with more and more companies popping up in the industry, one needs to be on his/her toes to find new ways and means to get more customers. There are a number of things which have worked towards reshaping the marketing industry!

The tools

One of the biggest improvements in marketing has been the kind of tools that are at our disposal right now. For example, fully utilizing videos to communicate with customers and solving their problems is a nice way to enhance the engagement levels with your customers.

Open

With social media marketing now the in-thing in over all marketing mix, one needs to make sure that the business is transparent to the customers. Customers of today want to know more than just the products that they are buying. They need to feel like they are a part of the company.

Smart

Your marketing campaign has to be smart. That being said, you need to see where you are spending your money. If you still think that costly advertisements in newspapers will fetch you the desired results, then you need to think out of the box. Use as many free services as possible, like Facebook Pages, Twitter Profile.

For more cool tips, read this interesting article at social media explorer.

One of the Essence of Digital Marketing- Review

December 22, 2011

Reviewing has to be one of the most important aspects of a digital marketing strategy. When you don’t review what you are doing in marketing of any sorts, you are plainly hitting the wrong notes. What you need to do is make sure that your strategy is perfect with the changing times.

With more and more people getting on to social networks, it is quite natural for you to constantly work with new tactics that bring people to your brand and shun your rivals. How can you review your marketing strategy online? Read on!

Ask

One of the basic forms of reviewing your marketing strategy is by asking people to vote on new features and services. If you are looking to get on to a new profile, say Google Plus, you can very well begin by asking your existing members on the same topic. Their feedback will definitely help you save a lot of money.

Check

Check the number of hits that your Bit.Ly links are getting and work on them. Check the type of messages which are getting a response. How you talk about a link can go a long way to make users click on the link. Similarly, reviewing through other means will definitely help you get a smarter campaign for your customers.

Research

Keep a close tab on your competitors and see the things that they are doing. Most importantly, see the things that they are doing right. Make sure to develop those ideas and put them to your benefit.

Reviewing your digital marketing strategy from time to time helps you to stay on top of the race and do things that will help your business!

How Being Interactive can Enhance Your Internet Marketing Strategies

December 20, 2011

There are a number of companies which often get their basics on internet marketing wrong. For the starters, Internet marketing isn’t your conventional way to get more sales. It’s nothing sort of advertising. Here, you need to forge relationships in order to make sure that the customer helps in spreading the word and getting more people to like the brand. Being interactive is the core of internet marketing strategies for companies the world over.

Here is how you can be interactive and yet achieve sales quickly -

Listen

The first step toward interacting with your clients is by interacting with them on a regular basis. There are a number of companies which tend to talk a lot and do so without replying to their customers on various social media channels. When customers find that you are not listening to them, they will begin losing interest and your marketing campaign will fall sooner than you can imagine!

Share

You are on a social network to share knowledge and insights into your industry. Your customers expect you to share interesting information from all around the world regarding your industry. You need to play the role of a sharer than just merely tweeting about your products.

Talk

Finally, the whole point of sale needs to be done in a very subtle way. You need to have a personal tone, may be even make the reader smile while reading your message. If you are able to convince the reader that he/she will definitely gain from what is there in the link, then you will definitely land up with a sale.

All in all, your internet marketing strategies must heavily focus on engaging the end-user with meaningful messages. Advertising doesn’t need to be in-your-face anymore. You need to be more subtle and personal now. Times, they surely have changed!

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