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Archive for January 31, 2012

3 Internet Marketing Factors That You Can’t Overlook

January 31, 2012

A study in 2011 by Internet World Stats, has revealed that the percentage of Internet users in Asia have increased to 44% since 2000. Great!

Nowadays, when businesses talk of marketing their brands, the first thing that pops up in their minds is Internet marketing, because they know just what proves to be lucrative. The role of marketing has changed over the years. Now, both small and medium companies are concentrating on marketing their brands digitally.

While businesses carry out Internet marketing campaigns to sell their products and services, it is vital for them to keep track of the current digital marketing news in the industry. It is important to keep in mind that the concept is a dynamic one and changes quickly.

There are many companies that do not pay heed to certain very important factors of Internet advertising. This has led to many campaign failures. Here are 3 factors that all companies utilizing Internet marketing can’t afford to overlook:

Factor#1:

Any marketing campaign is completely futile if a company fails to realize ‘what’ is being marketed and ‘whom’ it is being reached out to. For a marketing campaign to be a success, considering two major factors – the product and target audience, is important. Each product is unique and needs a specific Internet marketing approach. A company must take up a unique Internet marketing strategy to sell its product.

Factor#2:

The second most important factor is the website. It is essential to build a website that is user-friendly, well-designed, rich in content and simple to use. A good website contributes a lot to search engine optimization. There is no point investing in a website heavily if a company can’t market it properly.

Factor#3:

Without quality content, no business can survive or thrive in its Internet marketing efforts. Authentic, keywords rich content is a must to attract the audience towards a particular brand, product or service. Building unique content gives a company the power to convert its potential customers and clients into real-time.

The above three are the most basic and important Internet marketing factors that every brand owner can’t afford to overlook.

Three Deadly Mistakes Of Mobile Marketing

January 30, 2012

Most business are still new to mobile marketing. Previously, mobile marketing, now an integral part of digital marketing, was all about just selling ringtones and sending text messages. However, recent years have witnessed an incredible change in the concept. In the past few years companies, both big and small, have undertaken mobile marketing and advertising to reach a much larger customer and client base. Cell phone advertising has immensely helped companies across the globe, to promote and sell their brands, products and services to customers and clients who are smart phone users.

However, unless a company understands what mobile marketing is, it is quite difficult to move ahead with the campaign. No wonder, there are many small and medium companies that repeat certain deadly mistakes in mobile marketing.

We list four major mobile marketing mistakes that every small company must avoid:

Mistake#1: Building a mobile application but not promoting it.

There are over 500,000 applications available from iPhone, Android and Blackberry. For a particular application developed by you, to get noticed by a customer, you have to take up proper measures to market it.

You should strive to promote an application through mobile advertising, traditional ads, emails and text messaging. This will help you meet competition.

Mistake#2: Building a website that is not mobile optimized.

Often, many small companies do not pay heed to building mobile sites. A mobile site is entirely different from that of a desktop site. The content, design and interface should be very simple, user-friendly and attractive.

You should remember, that mobile users browse for specific information or content on their phones. Other than just building a fantastic mobile site, what you should do is use analytics to understand what users actually look for in a website.

Mistake#3: Creating content that is not mobile friendly.

Bad decision. Many small enterprises create and sell content to users, that is anything but mobile friendly. It might be a video that cannot be downloaded or heavy text that takes too much time to load. It’s a complete waste of time and resources.

What you need to do is market content (texts, pictures or videos) via mobile, that is easily downloadable and offers users with proper experience.

Mobile marketing calls for proper understanding of the concept. Let not your mistakes be so deadly to result in huge marketing failure.

Enhance Audience Engagement With Social Media Integration

January 27, 2012

Have you integrated Social Media for your website yet? If not, it’s time you roll up your sleeves. Remember, your website and Social Media marketing campaigns should work together to market and promote your brand online. If you want to be like other businesses that do not quite pay heed to audience engagement, interaction and impression, then you are surely in deep trouble.

Integrating Social Media on your website enhances audience engagement and helps encourage your potential customers and clients to share their opinions and thoughts. Do not get impatient with negative comments. Take them on a positive note and work towards it.

Remember Social Media is not an overnight process. You have to be patient. If you are thinking why you should integrate Social Media on your website, the answer is SEO! Social Media integration helps fetch good ranks to your website. Which means a much higher chances of getting noticed by the audience.

Here are four tips to integrate Social Media on your website:

1. Buttons should be visible: The Social Media buttons on your site should be visible. It’s best to include the buttons on the top, bottom or on the side of the home page. However, here is something that you have to keep in mind. Do not integrate a particular social networking site’s button that you do not actively use.

2. The integration should make sense: Include those Social Media buttons on the website that you actively use. See, Social Media integration on your website is important if you want to let your audience know about the recent activities on Social Media. Otherwise, don’t bother because it might cripple your online efforts.

3. Up-to-date buttons are a must: Do not wait for long before you re-integrate Social Media buttons. Remember, things change too fast on social networking platforms. So, keep adding Social Media buttons that are up-to-date. This will help you retain your audience easily and for a longer time to come.

4. Be aware of the terms and conditions: Many big brands are seen utilizing Social Media by unintentionally violating the terms and conditions. For example, you cannot utilize Google+ for holding contests. The way Social Media is used for your website has a significant effect on your brand.

Your activities on the social networking sites will determine how your audience perceives your brand. Such is the relevance of Social Media integration on your website.

Essential Tips to Help Better Your Twitter Experience

January 25, 2012

As a digital marketer, you’d want to create a mark online. There are businesses which are increasingly finding it hard to find the right audience. As the competition is stiff, you need to make sure to follow the right steps in order to get customers. Dan Zarrella has now come up with a really cool infographic on how you can get more Clicks on your links. Enjoy!

So, what’s your Twitter strategy?

Is Content Satiating the Thirst of Your Audience?

January 24, 2012

The importance of content is immense in digital marketing. There are a number of companies which often fail in reading their audience and thus keep on providing inappropriate content. When you have a strong content that helps reders in solving their problems, you know you have a success formula.

There are a number of ways with which you can verify the relevancy of your content -

Ask – Perhaps one of the most important things that you need to do. Asking your readers from time to time for providing their feedback is crucial for your website growth. When you work on the suggestions of your customers and readers, you know you are on the right track.

Subscription – Work on your subscriptions. The more you are thinking about bringing quality audience to your website, the higher are your chances of striking it right. E-mail subscribers wait for you to post. Hence, ask them by sending them e-mails from time to time.

Social Media – Keep a track of your social networks and make sure that you work on the suggestion that your customers give on social media. There are a number of companies in the region which have done a good job with respect to monitoring their social networks.

Blog Comments – Make sure that you have a favorable image in the mind of your blog readers. There are a number of companies which make their blog so popular that it’s better than a Facebook community.

Make sure to create a content that your audience loves. This way, you will definitely win over new ones over the due course of time.

The Importance of Trust in Digital Marketing

January 20, 2012

Digital marketing, as the conventional marketing mix, runs on the basis of trust. Just like in case of interpersonal form of communication, brands need to create a sense of trust in the minds of their customers. There are a number of companies which are often at a loss of how can they build trust in the minds of their customers, online.

Talk about your Business

In these times, you need to create a transparent atmosphere for your customers to work in. When they visit your website, they must be able to find out about you and the kind of company that you are. This way, they are able to decide on their choices.

Videos

When we say that you need to talk, you can use any tool as you wish. Videos are the best ways to create that sense of trust for your customers. When customers see videos of your company representative talking about your brand, they begin giving your brand, a face.

Social

Social media has enabled companies large and small to create a presence. Customers are talking about your brand online. When you create a platform for them to communicate with you, trust grows and soon you are able to redirect the crowd to your business quickly.

When you take effective steps to enhance trust with your customers, they begin thinking about your brand as a friend. This way, you are able to get loyal customers.

Why You Should Go Mobile!

January 11, 2012

A mobile website needs to make a person comfortable when he/she visits you. There are a number of companies in the market which think about the right way to bring in customer. This can only happen when you have a robust online marketing plan. The best way to increase the traffic is through focusing on the mobile medium. Here is how you can truly master this medium -

Understand

What you need to do is first gauge the website visits from the mobile medium. If you have a steady increase of visits from smartphones, then you need to create a website that caters especially to the mobile audience. This way, you will be able to find the right kind of audience the moment you launch your mobile website.

Optimize

Keep the design clean and optimize the space. Insert intelligent advertisements and make sure that the content is just what the user gets when he/she logs on from the mobile phone. Don’t forget to put in the link to the web version, just in case the visitor decides to check the website.

Market

The fastest way to market your mobile website is by asking your audience. There are a number of companies which are often on the wrong side of the marketing mix. They forget that they need to promote the mobile website just as swiftly as they market their web site.

With the above tips, you will definitely find success with your mobile marketing. Hope you get a bigger audience in the coming time!

Why Your Blog will Fail? (and How to Avoid It!)

January 10, 2012

Business blogging is crucial for a company’s online success. Without the right kind of forethought, your blog may fall sooner than you can imagine. There are a number of companies which have failed blogs and which are in desperate need for some shot in the arm.

If you don’t pay adequate attention to your blog, it is destined to fail. Here is why your blog will fail -

Strategy

Why are you blogging to begin with? Will it bring you revenue or is it a channel for sending a word out about your company? Will you share industry news through your blog?

Sit down with your marketing department and ask them to carry out a thorough survey and find out what customers want from your blog.

Dealing with Negative Feedback

This is one of the most important points that you as a blogger must know. If you are a corporation, then your blog may come under fire from people who don’t want to share their identity.

You need to learn how you can deal with problems and complaints. If you don’t handle these issues properly, then your brand image will suffer!

Traffic

Traffic may not be good. You may have to face a lot of problems. Besides, writing a blog every now and then is a problem, especially when you have a business to look after.

Keep a brave front and focus on building a strong community. Follow this up with a perfect blogging strategy and you will find a steady increase in your blog traffic.

Online Reputation Management 101

January 5, 2012

There are a number of celebrities and brands which constantly need to monitor what is being said online and they must take effective action to curb this from ruining their image! We often have come across celebrities or brands losing their reputation when someone either hacked, defaced their social media accounts or they posted something they really shouldn’t have.

There are some ways to curb this from happening! Reputation, once lost, can be hard to win back. Here’s how to go about carrying online reputation management -

Engage

If you are a celebrity or a popular brand, the last thing you need to do is stay ignorant of the medium. You need to hire people to follow what is being said about you online. This way, you can effectively curb rumors from taking over negatively.

Private

Privacy is a pretty serious issue and needs to be dealt with seriously. As a brand, you need to be careful on what goes in your feed. In case of a problem, take the person in picture and the conversation private. There are a number of companies which end up taking a headed exchange public, and inadvertently ruining it for them even more.

Personal

Make sure that you always lend a personal touch to your tweets or updates. This keeps your followers feel connected to you and they know the kind of person you are.

This way, you will definitely find it useful to stay ahead in online reputation management. Make good use of online tools that help you track specific keywords. Get in touch with us over Facebook to learn more!

Essential YouTube Marketing Tips! [Part 1]

January 4, 2012

YouTube has been great for businesses for getting their word out to the audience. There are a number of companies which have been able to make optimum utilization of videos in their over-all marketing mix.

This post has been divided into two posts to help you first carry your basics right and then market your videos well!

Videos are a great way to enhance the engagement levels among the audience. There are a number of companies which regularly update their YouTube channel with new advertisements and interviews. This helps the audience stay in touch with the brand 24X7!

Strategy

Decide on the kind of videos that you will upload and share! Your professional reputation depends on that!

Style

In case of an interview, the video should be professionally done. This means that the lighting, camera and sound should be considered properly. You need to keep the video crisp. In order videos, the quality should never be compromised. The editing must be neat and make the video captivating!

Video Description

It is absolutely essential that you enter a properly drafted video description. Audience always likes to find out more about a video they like. So, your video description would not only satiate that desire, it will also help optimize your video for search engines.

Video Tags

The right kind of tags enhance the SEO qualities of a video. So, be sure to put appropriate tags in the video.

With the basics like the one above, you should be ready with a video or two for your YouTube journey. In the next post, we tell how you can optimize viewership and of course, get better at customer engagement!

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