Social media campaigns are all about creating and strengthening communication bridges with your customers. Getting instant reviews is a piece of cake with social media. It is the positive ones which take a lot of perseverance. If you think of getting positive review just by setting up an account, you are in for some tough times. We strongly suggest you for avoiding the below mentioned points if you want to have a positive result from your social campaign –
Just another medium
No! It’s not! If you think social media is just another advertising medium where you will say and they will hear, then you are out already! This kind of mindset may seriously undermine your social media campaign and may even fetch you negative reviews. Cut out meaningless ads and create advertisements that would make people want to click on them.
Me! Me! And Oh! Yeah! Me!
Blatantly selling to users is kind of like signing the death certificate of your campaign. Avoid telling users that you are the ‘Guru’. Make your posts and updates reflect this sentiment instead. It is only when users will take notice will your campaign take off!
Social media only when I have the time!
Social media gives you the chance to stay in touch with customers 24 hours a day, 7 seven days a week. Sounds too taxing, especially with the work-load and all? Then here is what you should do -
Find someone to handle the campaign on your behalf.
Discover online apps that help you to schedule your tasks helping you to create the impression on being online 24×7.
Bother them all the time
Avoid holidays and weekends as although your readers are mostly available during these times, these are the least productive of them all. Target them during business days, and possibly during working hours.
Understanding the behavior of your target audience is a key to social media success. Make your customers feel at home and you will find long term benefits in doing so.